1stdibs is a curated marketplace of the most beautiful objects in the world — from furniture and fashion to jewelry, fine art, and collectibles — by the world’s most notable dealers and galleries. We worked with the product and technology teams to design their first native iOS app. The result is a rich, context-aware shopping experience where customers can discover, collect, and make purchases.
Customer research, Product strategy, UX design, Prototyping, Visual design, Development support
We began the project by learning from the product and technology teams what they wanted to accomplish in a native app. We interviewed stakeholders to understand business priorities, goals, and how an app could extend the web experience. Next, we conducted interviews with a selection of 1stdibs dealers. We wanted to understand their workflows, physical spaces, and how they communicate with customers through 1stdibs. We distilled our insights about the customers into shopper spectrums, personas, and scenarios. These tools envisioned different ways customers can engage with 1stdibs through an iOS app.
Working closely with the product team, we leveraged the deep catalog of items on 1stdibs to support modes of discovery and shopping with intent. Customers can search or browse by categories that interest them, or they can flip through curated collections for inspiration. They can save items, chat directly with dealers, and make a purchase seamlessly. We used the iPhone's geolocation capabilities to support in-the moment experiences. At any location shoppers can find dealers and galleries near them.
“I typically give a quote on the spot based on the client’s location and type of furniture. The quicker I am the less likely they are to change their minds.”
— 1stdibs dealer since 2008
We took the 1stdibs style guide and extended it into the app experience. The design prioritizes usability and legibility and spotlights the rich product photography. The result is a clean and contemporary visual system that is both engaging and functional.