Harry’s makes a great shave affordable. Their witty tone and sleekly-designed products have created a dedicated customer base. We worked with the product and technology teams to design their first iPhone app. The app had to service both new customers who had never heard of Harry’s as well as existing customers who needed to quickly reorder supplies.
Product strategy, UX design, Visual design
To start the project, we met with stakeholders to understand their business goals for the app. We spent the rest of the day with the customer service team to become immersed in their experience with the Harry’s customer. The team revealed common questions, use cases, and where customers were confused. Next, we held a workshop to sketch concepts for the app. Working as a team we narrowed in on key features: Fast reorder, Painless checkout, and Integrated help.
We designed and prototyped several concepts that balanced quick reordering with shopping the full Harry’s line. With feedback from the team, we prioritized simplicity and speed. For such a simple app every detail needed to incorporate their brand. Each transition and micro-interaction was prototyped in their style. We drew custom navigation icons and provided full design documentation so the internal team could continue to extend the app. The result was a simple and beautiful app that continues to be a pleasure to use.