With our diverse backgrounds in digital product design, research, strategy, engineering, and service design, our team of leaders approach every project with a fresh perspective.



Allison Sall, Founder - UX & Digital Product Design

Allison SalL

Founder, Ux & digital product design

Prior to founding Everyday Industries, Allison worked at the UX design consultancy Moment. There she worked on research and digital product design for Fortune 500 companies. Loving the complexities of e-commerce, she moved to Gilt to lead the UX for their mobile products. In 2012, she founded Everyday Industries where she consults with businesses across the country to help them solve user experience design problems. Allison holds a BFA and MS from Maryland Institute, College of Art, as well as a Masters in HCI from Georgia Tech. Allison lives in a 100-year-old house in Atlanta with her husband and son. She makes jewelry in her spare time.

Thomas DiNatale, Founder - UX & Digital Product Design

Thomas DiNatale

Founder, UX & Digital Product Design

Thomas began his career designing residential buildings at Robert A.M. Stern Architects. Curious how buildings could integrate digital experiences, he joined the digital product design consultancy, Moment. While at Moment, he helped launch new digital products for clients including MSKCC, ESPN and the NFL. In 2012, he founded Everyday Industries, where his multifaceted background has helped launch successful digital products for businesses across the country. Thomas holds a Master of Architecture from Yale University and a BS in Electrical Engineering from Georgia Tech. In his free time, Thomas enjoys gardening and exploring new cities with his wife and son.

Helen King, Principal - Research & Strategy

Helen king

Principal, Research & Strategy

Helen started her early career working at a California winery before moving into non-profit arts and philanthropy in the Bay Area. Interested in design as a means of problem solving, she pursued a Masters of Design from the IIT Institute of Design in Chicago, where she focused on design research and strategy. Since then, she has consulted with corporations, non-profits and start-ups to conduct qualitative research studies for new product development, service design and brand initiatives. In addition to her masters, Helen holds BAs in International Studies and French from the University of Richmond. When not at work, Helen enjoys cooking with her husband and hanging with their newborn son and 10-year old dog.


Interested in joining the team?

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